See an Opportunity
Spot a problem worth solving.
ETORO BUILDERS • AI NATIVE • BUILD & SHIP
Build the Future of eToro.
Have an idea? Build it with AI. Ship it to the eToro App Store. Create value. Get rewarded.
Your Expertise
AI
App
Customers
Impact
Your Expertise
AI
App
Customers
Impact
Build
The Big Idea
At an AI-Native Company,Everyone Can Be a Builder.
AI turns your expertise and ideas into things you can build.
Build with AI
Turn what you know into something real.
Ship It
Put it in front of real users.
People
Finance
Marketing
Customer
Operations
Product
Risk
People
Finance
Marketing
Customer
Operations
Product
Risk
AIApp
Don't just have ideas.Build them.
The Builder Journey
From sparkto real business.
Idea
Spot an opportunity.
Build
Use AI to turn it into a product.
Ship
Publish to the eToro App Store.
Adoption
Reach real customers.
Scale
Keep improving what works.
Impact
Become one of eToro's top builders.
Grow a Business
Turn customer love into a real business. If users are willing to pay for more, keep building, create revenue and unlock a new level of opportunity.
Build something people use. Grow something people value enough to pay for.
Builder Rewards
Build. Ship. Grow.Get Rewarded.
Rewards recognize user adoption and impact. They stack as builders create more value.
Earn As You Grow
Engage users.
Earn every month.
1 USER
1 CREDIT
Every qualifying user. Every month.
Build something people use — and your rewards grow with them.
Rewards above the monthly cap require CEO approval. Win the Quarter
0eToro Credits
+ Marketing Support & Promotion
The most popular app wins — and gets support to grow.
Marketing SupportSupport for the app's next stage.
Featured PromotionVisibility across eToro channels and the App Store.
The best apps deserve a bigger stage.
Grow a Business
Real Business UpsideFrom App to Business
Some apps become more than popular.
When customers are willing to pay for premium features, subscriptions or other added value, successful builders may have the opportunity to grow their app into a real, revenue-generating business — and earn from the value they create.
Commercial model defined as the app reaches this stage.The Ecosystem
From Employeesto Builders.
Build useful things. Let customers tell us what creates value. Scale what works.
eTorians
Ideas
AI Builders
App Store
Customers
Adoption
Customer Value
Revenue
Business Growth
Build Again
Build
Again
Again
Every app teaches us something.
Every user creates a signal.
Every successful builder makes eToro more AI-native.
The strongest apps can become products. The strongest products can become businesses.
This is how an AI-native company compounds intelligence.
Your idea could be next.
What Will You Build?
You don't need a team. You don't need a six-month roadmap. Start with something worth improving.